One of the main entry points for the manufacture of footwear is modeling. Analyzing trends in fashion, fashion designers, working in a "MIDA" factory broaden its range of models and create promising collection. Creating current and future models helps highly qualified and creative potential of designers. Design models are conducted on modern techniques of Italian and domestic schools of modeling. Basic marketing goals and objectives of production
Foothold in the footwear market in Ukraine by improving product quality without increasing prices. Increase the number of products by increasing production capacity, and as a result, achieve a higher level of sales, due to development of the regions, which have the potential implementation.